The Unexpected Protagonist: How Creative Writing Reshapes Sales Enablement
The great enablement programs of my career weren't built on bullet points and certification requirements.
They were built on narrative arcs.
Like a well-constructed short story, effective enablement creates tension before offering resolution. It acknowledges the struggle before revealing the path forward.
In writing short fiction, I've learned that context shapes everything. A character's decision reads differently against different backdrops. The same applies to sales guidance - what works for enterprise can easily falter in mid-market. What resonates in Q4 might feel tone-deaf in Q1.
Drafts become artifacts, too. Testing them out with smaller audiences, watching for the moment when understanding dawns across their faces. Revising, refining, and releasing only when the narrative flows without resistance.
Enablers must also kill our darlings. That brilliant framework you created? If it doesn't serve the seller in the crucial moment, it must go. That oh-so-clever acronym? If it doesn't stick in memory, find another way.
Writing short fiction taught me to create something that outlives the moment of reading. Great enablement creates confidence that outlasts the training session.
Your sellers deserve stories they can believe in - about your product, your customers, and themselves as the guides who make transformation possible.
What unexpected discipline made you better at your core work?
