In enablement, the best assets aren't just documents - they're confidence builders.

At Alma, I saw our sales team struggling to communicate complex features clearly, especially around multi-state credentialing and insurance partnerships.

I transformed our approach, creating assets that turned technical features into compelling stories. The key? Building tools that answered real questions from real provider conversations, not just what we thought they needed to know.

What made this work:

• Partnered with product and marketing to nail messaging that actually resonated

• Built feedback loops using sales call insights to shape content

• Created flexible designs reps could adapt to different conversations

• Turned complex features into "here's why you should care" stories