In enablement, impact often comes from connecting dots others miss.

At Alma, I identified a critical gap: valuable provider insights from sales calls weren't reaching the teams that needed them most.

I transformed Gong from a basic call recording tool into a strategic insights engine. The key? Creating a structured process that captured provider feedback without the usual human bias. Each month, I'd analyze call patterns, extract key themes, and package actionable insights for different teams.

What made this work:

• Used AI analytics to spot real patterns in provider conversations

• Built data-backed monthly newsletters tailored for each department

• Turned anecdotal feedback into quantifiable trends

• Connected sales insights directly to team priorities (product roadmap, marketing messages, consumer experience)

The result was a feedback loop that actually worked - product knew what features to prioritize, marketing refined their messaging, and sales stayed better equipped for provider conversations.

Most importantly, we started making decisions based on what providers were actually saying, not what we thought they wanted.